Learning Designer Portfolio

Ratta Kidakarn

Designing learning experiences that empower people to grow

Let's Connect
My Journey

From Hospitality to Learning Design

Flight Attendant

Building empathy through global service excellence

Content Creator

Crafting narratives that resonate and inspire action

Product Designer

Creating intuitive digital experiences for diverse users

Learning Designer

Designing transformative learning journeys that drive performance

My career has been defined by a singular thread: understanding people deeply and designing experiences that empower them. From navigating cultural nuances at 30,000 feet to crafting digital products that solve real problems, I've learned that the most impactful work happens when empathy meets intentional design. Each role has strengthened my ability to translate complex ideas into accessible, engaging experiences—a skill that now fuels my passion for performance-based learning design.

Why Learning Design

Learning design merges my passion for human behavior, storytelling, and measurable impact. I thrive on creating experiences that transform individuals, building confidence and unlocking their full performance potential.

Why I'm Moving Into Learning Design

Create learning experiences that scale impact and transform growth.

A natural evolution from my background in teaching and knowledge-sharing.

Leverage UX, content, and communication for engaging learning design.

Transitioning from digital design to shaping behavior through learning.

Skills & Experience Mapped to Role

My diverse background uniquely positions me to excel as a Learning Designer at lululemon. Here's how my experience directly aligns with the key requirements of this role:

Blended/Digital Learning Programs

Designed mobile learning apps and scalable mentor platforms, demonstrating expertise in diverse learning modalities.

Needs Analysis

Conducted multilingual user research to identify knowledge gaps and personalize learning experiences.

Adult Learning Principles

Applied self-directed, social learning, and immediate application principles to drive engagement and retention.

Stakeholder Collaboration

Partnered with diverse teams and organizations to integrate user-centered design solutions.

Iterative Improvement

Established feedback loops and utilized analytics for continuous refinement and measurable impact.

My Design Process

Every program is built with feedback loops and measurable outcomes. This human-centered approach ensures learning experiences drive real behavior change, not just information transfer.

3 Learning Projects I'm Proud Of

ADPList.org

Global mentorship platform

UNESCO LearnBig

Multilingual reading app

Thai Tax Literacy

Personalized learning website (Thai Government)

Case Study 1

My Role as First Community Ambassador

I helped grow an early community experiment into a structured mentorship learning experience.

Audience

Designers and tech professionals worldwide, especially those navigating career uncertainty during the COVID-19 pandemic.

Problem

Many lacked access to essential career guidance and mentorship through their existing networks, needing fast, human, and practical learning solutions.

Outcome

We created a dynamic mentorship experience, offering learners actionable guidance and real-time conversations, far beyond traditional courses.

As one of the first community ambassadors, and the first from Thailand, I played a key role in shaping user onboarding, fostering engagement, and organizing community learning events.

Case Study 1

What I designed: a mentorship learning journey people actually complete

The Mentorship Learning Journey

Find the Right Mentor

Discover mentors by goal, role, or skill to match your specific needs.

Prepare for the Session

Set clear expectations and formulate specific questions for maximum value.

Have the Mentorship Session

Engage in real-world guidance and personalized advice from experts.

Take Action & Return

Implement next steps and continue the cycle of continuous learning.

Key Design Decisions

Self-Directed Learning

Learners choose mentors based on their specific goals, increasing ownership and motivation.

Social Learning

Learning happens through authentic conversation and storytelling, not passive content consumption.

Immediate Application

Sessions are action-oriented, ensuring learners leave with tangible "what to do next" steps.

"ADPList transformed my career during the pandemic. The personalized guidance and actionable advice were invaluable, far surpassing any online course."

— Satisfied Mentee

Community in Action

Case Study 2

UNESCO LearnBig — Designing literacy learning for children in remote areas

A reading app for kids (6–12) in Thailand & Myanmar, designed for limited connectivity and shared devices.

Audience

Children aged 6–12 in remote villages, often multilingual, using shared tablets.

Problem

Literacy learning had to work offline, in multiple languages, with limited device storage.

Outcome

A structured reading journey with clearer progression and a more stable, reliable experience.

My Role

Led end-to-end learning experience design and created shared design guidance so the team could build consistently across languages.

Case Study 2

What I designed: an offline-friendly reading journey

For children in remote areas, I designed a structured reading app experience, prioritizing offline access and multilingual support to foster continuous learning.

Choose Language

Learners select their preferred language (Thai, Burmese, or English) for immediate comprehension.

Pick a Level or Book

Easy entry points allow children to choose content appropriate for their reading level or interest.

Track Progress

Visual progress indicators motivate children and provide a sense of accomplishment, encouraging continued engagement.

Return and Continue

The app intelligently saves progress, allowing children to effortlessly pick up exactly where they left off.

Key Design Decisions

Offline-First

All content and features are fully functional without an internet connection, enabling learning anywhere.

Multilingual Clarity

Language selection is always accessible and prominently displayed, supporting diverse learners seamlessly.

Low-Friction UX

Designed for ease of use on shared devices and for short, focused learning sessions without frustration.

This structured approach, coupled with thoughtful design decisions, significantly reduced confusion and made the learning experience more consistent and accessible for children.

Case Study 3

Thai Tax Literacy — Making tax education feel doable

A learning website that helps Thai citizens understand taxes without intimidation.

Audience

New freelancers, employees, and small business owners with low confidence in tax topics.

Problem

Tax language feels technical and stressful; different people need different answers for their specific situations.

Outcome

A guided learning experience that reduces anxiety and provides clear, actionable next steps for individuals.

My Role

Led the learning experience design, working closely with tax experts and content creators to simplify complex concepts into accessible modules.

Case Study 3

What I designed: personalized tax learning in 4 steps

To demystify tax regulations, I crafted a personalized learning journey that guides users from initial confusion to confident action with clear, actionable steps.

Quick Assessment

A short, intuitive survey quickly identifies the learner's current situation and specific tax needs.

Tailored Pathway

Based on the assessment, the platform recommends relevant topics and a custom learning sequence, avoiding irrelevant information.

Learn in Small Chunks

Complex tax concepts are broken down into simple explanations with relatable examples, making them easy to digest.

Take Action

Practical templates, checklists, and clear next-step guidance empower learners to confidently complete their tax obligations.

Key Design Decisions

Progressive Disclosure

Information is revealed only when needed, preventing cognitive overload and reducing intimidation.

Plain Language

Technical tax jargon is translated into everyday wording and real-world examples, making it accessible to everyone.

Actionable Support

Integrated tools like templates and checklists provide immediate, practical support for learners to apply what they've learned.

This user-centric approach successfully moved learners from confusion to confidence by meeting them at their level and guiding them step-by-step through complex tax topics.

Beyond Work

Lululemon Voice Over Artist

Voice over for Lululemon e-learning team for Thai language since 2024.

ADPlist Mentor

Mentoring designers globally through ADPlist.org.

Design Podcast Host

Hosting design podcasts in both Thai and English languages.

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