Case Study 1
My Role as First Community Ambassador
I helped grow an early community experiment into a structured mentorship learning experience.
Audience
Designers and tech professionals worldwide, especially those navigating career uncertainty during the COVID-19 pandemic.
Problem
Many lacked access to essential career guidance and mentorship through their existing networks, needing fast, human, and practical learning solutions.
Outcome
We created a dynamic mentorship experience, offering learners actionable guidance and real-time conversations, far beyond traditional courses.
As one of the first community ambassadors, and the first from Thailand, I played a key role in shaping user onboarding, fostering engagement, and organizing community learning events.
Case Study 1
What I designed: a mentorship learning journey people actually complete
The Mentorship Learning Journey
Find the Right Mentor
Discover mentors by goal, role, or skill to match your specific needs.
Prepare for the Session
Set clear expectations and formulate specific questions for maximum value.
Have the Mentorship Session
Engage in real-world guidance and personalized advice from experts.
Take Action & Return
Implement next steps and continue the cycle of continuous learning.
Key Design Decisions
Self-Directed Learning
Learners choose mentors based on their specific goals, increasing ownership and motivation.
Social Learning
Learning happens through authentic conversation and storytelling, not passive content consumption.
Immediate Application
Sessions are action-oriented, ensuring learners leave with tangible "what to do next" steps.
"ADPList transformed my career during the pandemic. The personalized guidance and actionable advice were invaluable, far surpassing any online course."— Satisfied Mentee
Community in Action
Case Study 2
UNESCO LearnBig — Designing literacy learning for children in remote areas
A reading app for kids (6–12) in Thailand & Myanmar, designed for limited connectivity and shared devices.
Audience
Children aged 6–12 in remote villages, often multilingual, using shared tablets.
Problem
Literacy learning had to work offline, in multiple languages, with limited device storage.
Outcome
A structured reading journey with clearer progression and a more stable, reliable experience.
My Role
Led end-to-end learning experience design and created shared design guidance so the team could build consistently across languages.
Case Study 2
What I designed: an offline-friendly reading journey
For children in remote areas, I designed a structured reading app experience, prioritizing offline access and multilingual support to foster continuous learning.
Choose Language
Learners select their preferred language (Thai, Burmese, or English) for immediate comprehension.
Pick a Level or Book
Easy entry points allow children to choose content appropriate for their reading level or interest.
Track Progress
Visual progress indicators motivate children and provide a sense of accomplishment, encouraging continued engagement.
Return and Continue
The app intelligently saves progress, allowing children to effortlessly pick up exactly where they left off.
Key Design Decisions
Offline-First
All content and features are fully functional without an internet connection, enabling learning anywhere.
Multilingual Clarity
Language selection is always accessible and prominently displayed, supporting diverse learners seamlessly.
Low-Friction UX
Designed for ease of use on shared devices and for short, focused learning sessions without frustration.
This structured approach, coupled with thoughtful design decisions, significantly reduced confusion and made the learning experience more consistent and accessible for children.
Case Study 3
Thai Tax Literacy — Making tax education feel doable
A learning website that helps Thai citizens understand taxes without intimidation.
Audience
New freelancers, employees, and small business owners with low confidence in tax topics.
Problem
Tax language feels technical and stressful; different people need different answers for their specific situations.
Outcome
A guided learning experience that reduces anxiety and provides clear, actionable next steps for individuals.
My Role
Led the learning experience design, working closely with tax experts and content creators to simplify complex concepts into accessible modules.
Case Study 3
What I designed: personalized tax learning in 4 steps
To demystify tax regulations, I crafted a personalized learning journey that guides users from initial confusion to confident action with clear, actionable steps.
Quick Assessment
A short, intuitive survey quickly identifies the learner's current situation and specific tax needs.
Tailored Pathway
Based on the assessment, the platform recommends relevant topics and a custom learning sequence, avoiding irrelevant information.
Learn in Small Chunks
Complex tax concepts are broken down into simple explanations with relatable examples, making them easy to digest.
Take Action
Practical templates, checklists, and clear next-step guidance empower learners to confidently complete their tax obligations.
Key Design Decisions
Progressive Disclosure
Information is revealed only when needed, preventing cognitive overload and reducing intimidation.
Plain Language
Technical tax jargon is translated into everyday wording and real-world examples, making it accessible to everyone.
Actionable Support
Integrated tools like templates and checklists provide immediate, practical support for learners to apply what they've learned.
This user-centric approach successfully moved learners from confusion to confidence by meeting them at their level and guiding them step-by-step through complex tax topics.